Equitable Center Branch Exhibition Records
Scope and Contents
This collection comprises exhibition records that document the Whitney Museum of American Art’s tenure at its fourth and largest branch in the Equitable Tower, a 54-story building designed by Edward Larrabee Barnes. The records consist of correspondence, loan agreements, installation information, photographs, publicity, and ephemera produced and collected by staff members in multiple departments during the process of organizing and mounting exhibitions.
Biographical / Historical
In February of 1986, the Whitney Museum of American Art opened its fourth and largest branch in the Equitable Tower, a 54-story building designed by Edward Larrabee Barnes. As part of its corporate expansion program, the Equitable Life Assurance Society of the United States underwrote the installation and operation expenses for two 3,000 square-foot galleries on the ground floor of its new building. The North Gallery was devoted to long-term installations of works from the Whitney Museum's Permanent Collection while the South Gallery was devoted to five changing exhibitions each year. Admission was offered to the public free of charge. Through most of the eighties, Benjamin D. Holloway, chairman and chief executive officer of the Equitable Real Estate Group, served as a corporate member on the Whitney’s board of trustees. As a result of economic recession and corporate-wide cutbacks, the North Gallery closed on January 1, 1991. The contract for the South Gallery expired the following year, and the Equitable Center branch of the Whitney closed on August 31, 1992. The Whitney Museum of American Art at Equitable Center was located at 787 Seventh Avenue at 52nd Street.
3 Linear Feet
Language of Materials
Materials pertaining to exhibitions presented at the Whitney Museum of American Art at Equitable Center, its fourth and largest branch that operated out of the Equitable Tower from 1986–1991.
The exhibition records are organized chronologically by the opening date of each exhibition.
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